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Club Wyndham South Pacific App
A new digital home for 70,000 discerning members
Wyndham Hotels & Resorts are a premier player in the global hospitality industry, with a strong commitment to remaining at the forefront of the digital transformation curve. Digital solutions must balance technological progression with seamless integration into their existing suite of digital products – both internal and consumer facing. We worked closely with Club Wyndham to meet this challenge through an inclusive app for their members.
A unique digital space that feels like Wyndham
Wyndham delivers guest experiences of the highest calibre, and set out to replicate this experience in an app for 70,000 loyal members. The ‘Club Wyndham South Pacific’ app provides club owners with frictionless access to resort information, bookings, and account management, packaged in an attractive premium design. The app employs a cohesive technology stack to ensure robust functionality, scalability, and an engaging, seamless user experience.
Technology and more…
Alongside the technological challenges, Placeworks championed a UX first development phase. Frictionless user experience was essential if we were to mirror Wyndham’s offline experience, and the added requirement to link with out-of-app online platforms brought fresh challenges. To keep the user confident and engaged from first interaction to final transaction, extensive journey mapping, prototyping and multiple design iterations were undertaken, helping us to arrive at a solution that feels natural, aspirational and powerful.
Under the hood
We envisioned the app as a streamlined, minimalistic experience, a calm and intuitive digital environment that is distinct from Wyndham’s existing digital products. Club Wyndham South Pacific needed to feel aspirational and somewhat exclusive – a place for its members to call their own. The result is a finessed experience that reveals nothing of the sophisticated tech stack that exists beneath the surface; quietly powering sophisticated functionality while integrating seamlessly with necessary channels.
Curated technology solutions
The management of members’ booking credits is a core tenet of existing Wyndham digital products, and we utilised Flutter to bring these natively into our app, while allowing integration with other organisational APIs. Flutter enables a smooth solution across iOS and Android, easing cross-platform development with its unified code base. Through Firebase we enabled backend infrastructure and real-time data management, while user accounts, dynamic content management and booking systems also had to be plugged into the wider suite of Wyndham digital products. Our final application package is a powerful blend of technologies, bound together under a security focused solution. Our app is the classic swan on the lake – serene on the surface, while abuzz with activity beneath.
What comes next?
While the app’s focus will remain squarely on the member experience, our platform enables significant growth and innovation within this framework; a future proofed environment that will develop and encompass newer technologies as they become viable. Painting an ever-clearer digital picture of Wyndham’s hospitality experience is our primary goal, and tools such as virtual and augmented reality can only serve to enhance this, bringing greater interactivity and immersion to guests as they select their most desirable hospitality destinations.
Wyndham’s digital strategy is focussed on the future of their technological journey, and one thing is for certain – there’s no time to stand still. Placeworks will ensure they can move forward with confidence, certainty, and above all else, a style and panache that reflects their physical brand in an ever-evolving digital world
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