Get In Touch
Get In Touch Menu

Performance Strategy (PPC)

Drive cost-effective, qualified traffic to your website and convert those visitors into guests! A high-performance digital marketing strategy will deliver a quantified return on investment and drive growth at your hotel.

High performing visibility in organic & paid search

Enhance your hotel brand’s online visibility with paid search channels that increase qualified, guest converting traffic to your website. In today’s digital environment, it’s key to have your hotel brand visible in paid search results. Otherwise competitors and OTAs can gain the upper hand and direct your traffic to their own websites, losing you business in a competitive market. Here are some of the main things to be considering:

  • PPC Campaign Setup
  • Performance Monitoring
  • Sales Budget Strategy
  • Clear ROI Reporting
  • Data Tracking
  • Campaign Optimisation
DIGITAL STRATEGY

In today’s digital
environment, it’s key to
have your hotel brand
visible in paid search results

Results Driven

No fixed contract management, - tangible results per month

Our search engine marketing specialists have more than 14 years of experience in driving qualified traffic to direct sales websites. We convert web visitors into guests with high-performance digital marketing strategies that deliver a quantified return on investment.

Over 36M USD Room Sales
by Investing 5M USD

Ad-spend on Google, Bing and Facebook advertising for our hotels

Finding a right agency to do your hotel website has always been a really important decision for me, glad we chose Placeworks to do our website for a brand new property in Sukhumvit Soi 11 called “Aira Hotel Bangkok”. The website stood true to our brand concept and have been getting some amazing feedback. We will definitely work with Placeworks for our future projects too.
Siddhesh Gawde
Kingston Hotels
Placeworks team is very professional. Always responsive and supportive to our requests/ inquiries. Happy to work with them.
Lalita Somboonsuk
S Hotels & Resorts
Great experience working with Placeworks - highly professional team and offering speedy assistance. The design of SAii Lagoon Maldives has matched every aspect of what we have been looking for.
Cassandra Chenyue Xu
SAii Lagoon Maldives
Placeworks did an excellent job on our hotel website. All the requests have been fulfilled beautifully. The support team is very supportive and works very fast just in 24 hours after each requests has been sent. If you are finding a professional team to create a cool website for you, Placeworks is recommended to be on the top of your list!
Pimchada Noppaketjaras
VELA360
We used Placeworks for our new hotel website design, data tracking & PPC strategy, very happy working with their team. They are professional and very responsive. Highly recommended!
Natesanan Witaya-aroontani
Santiburi Samui
We are very happy about the services of the Placeworks team, they are always spot on, and handled swiftly and correctly. We can only say, we’re always very satisfied with their projects! Job well done!
Umphoochinee Tangsakul
Burasari Hotels
We proposed a new challenge to Placeworks, creating a website for yacht charter in Phuket, then they did it with flexibility and patience. We have now I think the best website for that here, with a cool modern design. Very happy about it.
Isabella Naef
Isabella Yachts
Placeworks designed and coded our hotel website. They did a fantastic job representing our brand and bringing it to life on the web and we're really happy with the results. Thanks a lot HL team!
Rikhi Anandsongkit
Sib Kao
A pleasure to deal with. Great creative ideas and really listened to what we needed. We highly recommend.
Ken Seibt
Koh Jum Beach Villas
It was very easy for me to make the new website of The Box - Lipe Resort. Simple, clear and easy. I recommend Placeworks. If I need to do some other work or websites or marketing I will use them again without doubt.
Jabi Sanz
The Box Lipe
Highly recommended, my family's lodging property business used Placeworks service and has led to a very satisfying rebrand of our new hotel website. I am eager to continue the partnership with their marketing support.
Pooh Teppukdee
The Tepp
I have been working with Placeworks for resort & hotel website. They are really helpful and always suggest me on the development of the website. The design of the website is really fascinated and modern. I would like to recommend the team especially for hospitality sector.
Aphimuk Aroonwetchakul
Adang Resort
The team were very helpful and flexible. Happy to work with Placeworks.
Pongsiya Kittikachorn
Dusit Thani Chinarai
They are very great team. We are happy with the website and services.
Alina Nilasrop
Devaranaspa Dusit
They are a really great team to work with. Very Professional in website design which looks nice and easy to use, meanwhile, they are really responsive in services and maintenance.
Pongsatorn Jongaroontaprangsee
Baan Dusit
We have been using Placeworks for our hotels brand and website design since we opened 6 years ago. Very happy with their work and highly recommended.
Sam Bechtold
Mali Resort
Finding a right agency to do your hotel website has always been a really important decision for me, glad we chose Placeworks to do our website for a brand new property in Sukhumvit Soi 11 called “Aira Hotel Bangkok”. The website stood true to our brand concept and have been getting some amazing feedback. We will definitely work with Placeworks for our future projects too.
Siddhesh Gawde
Kingston Hotels
Placeworks team is very professional. Always responsive and supportive to our requests/ inquiries. Happy to work with them.
Lalita Somboonsuk
S Hotels & Resorts
Great experience working with Placeworks - highly professional team and offering speedy assistance. The design of SAii Lagoon Maldives has matched every aspect of what we have been looking for.
Cassandra Chenyue Xu
SAii Lagoon Maldives
Placeworks did an excellent job on our hotel website. All the requests have been fulfilled beautifully. The support team is very supportive and works very fast just in 24 hours after each requests has been sent. If you are finding a professional team to create a cool website for you, Placeworks is recommended to be on the top of your list!
Pimchada Noppaketjaras
VELA360
We used Placeworks for our new hotel website design, data tracking & PPC strategy, very happy working with their team. They are professional and very responsive. Highly recommended!
Natesanan Witaya-aroontani
Santiburi Samui
We are very happy about the services of the Placeworks team, they are always spot on, and handled swiftly and correctly. We can only say, we’re always very satisfied with their projects! Job well done!
Umphoochinee Tangsakul
Burasari Hotels
We proposed a new challenge to Placeworks, creating a website for yacht charter in Phuket, then they did it with flexibility and patience. We have now I think the best website for that here, with a cool modern design. Very happy about it.
Isabella Naef
Isabella Yachts
Placeworks designed and coded our hotel website. They did a fantastic job representing our brand and bringing it to life on the web and we're really happy with the results. Thanks a lot HL team!
Rikhi Anandsongkit
Sib Kao
A pleasure to deal with. Great creative ideas and really listened to what we needed. We highly recommend.
Ken Seibt
Koh Jum Beach Villas
It was very easy for me to make the new website of The Box - Lipe Resort. Simple, clear and easy. I recommend Placeworks. If I need to do some other work or websites or marketing I will use them again without doubt.
Jabi Sanz
The Box Lipe
Highly recommended, my family's lodging property business used Placeworks service and has led to a very satisfying rebrand of our new hotel website. I am eager to continue the partnership with their marketing support.
Pooh Teppukdee
The Tepp
I have been working with Placeworks for resort & hotel website. They are really helpful and always suggest me on the development of the website. The design of the website is really fascinated and modern. I would like to recommend the team especially for hospitality sector.
Aphimuk Aroonwetchakul
Adang Resort
The team were very helpful and flexible. Happy to work with Placeworks.
Pongsiya Kittikachorn
Dusit Thani Chinarai
They are very great team. We are happy with the website and services.
Alina Nilasrop
Devaranaspa Dusit
They are a really great team to work with. Very Professional in website design which looks nice and easy to use, meanwhile, they are really responsive in services and maintenance.
Pongsatorn Jongaroontaprangsee
Baan Dusit
We have been using Placeworks for our hotels brand and website design since we opened 6 years ago. Very happy with their work and highly recommended.
Sam Bechtold
Mali Resort

High return on  investment
paid advertising with measurable
business results

Our modern, data-driven hospitality partners rely on tangible, measurable business results on their advertising spends.

  • 0% Increase in Website Traffic
  • 0% Increase in IBE Conversions
  • 0:0 Return on Ad Spend
  • 0% Increase in Direct Revenue
  • Google Display Banners
  • GDN & Remarketing
  • Live Dashboard
  • Monthly Optimisation
  • Google Tag Manager
  • Quarterly Google Banner Refresh
  • Monthlu Meeting
  • Keyword research
  • Service / Product Selection
  • Determine Goals - Cost Per Click (CPC)
  • Create multiple Ads for each ad group
  • Writing Ad Headlines
  • Writing Ad Description
  • Sitelink Extensions
  • Callout Extension
  • Recommendations for Landing Page amendments or creation
  • Installation of Google Tag Manager & Setting-up tracking codes
  • Google Display Banner creation
  • Audience and insights research
  • Define Goals - Cost Per Click (CPC), Cost Per Impressions (CPM),
  • Cost Per Acquisition (CPA)

GOOGLE, FACEBOOK & BING PAID SEARCH (PPC)

Optimising your
pay-per-click

Protecting your brand with paid advertising is a cost-effective way to combat OTAs and make sure you’re being found by guests most likely to convert. Managing your Google and Bing PPC campaigns effectively will ensure your paid advertising is bringing you the best return.

  • Campaign Setup and Optimisation
  • Return on Investment Reporting via Digital Dashboard
  • Budget Strategy, Optimisation & Reporting
Pay Per Click (PPC) Marketing

Quantify your performance with visual key metrics

We give your hotel marketing staff the data insights they need to accurately plan, adjust and execute their sales strategy effectively. Our custom Placeworks dashboard presents data in a clear and easily digestible format, giving you the insight to see where your budget is being used effectively – and where it’s not.

  • Cost Per Booking
  • Real-Time Data
  • Visualise Key Metrics
  • Optimise Sales Budgets
  • Reduce Reliance on OTAs
  • Streamline Sales Expenses

Monthly Management
& Reporting

Managing the performance of your digital ad spend is a daily task undertaken by our dedicated PPC team. Your agency partner project manager will report detailed and data driven performance reviews every month, and you’re free to schedule calls and meets with us anytime.

Daily Account Manager Access

  • Monitor Monthly Search Terms
  • Negative Keywords – Removing keywords from campaigns
  • Activate / Deactivate the campaigns/ad-groups
  • Allocation of Budget
  • Monitor budget usage
  • Monitor A/B testing
  • Monitor Impressions, Click through Rate (CTR), Conversions
  • Monitor & Improve CPA ( Cost Per Acquisition )
  • Internal campaign meetings
  • Report on monthly activity and results
  • Forecast current and increased spend levels
  • Discuss completed improvements
  • Tweak campaigns set-up
  • Deliver monthly reports

Service Details

Please click below to contact us for
technical specifications and pricing

We would be happy to discuss your requirements in more detail

PRICING & SPECIFICATIONS

Join

Musings, advice and the latest agency happenings from our experience in the field.

  • This field is for validation purposes and should be left unchanged.

If you want to stop relying on the OTAs for hotel bookings, you need to pay attention to pay per click advertising for hotels. The reality is – the OTAs often steal the top positions of Google’s Sponsored Results, which drives potential guests to their website instead of yours. Fortunately, you can stay on top of the latest trends and tricks to beat the OTAs in PPC advertising by signing up to our newsletter.

We’ve helped dozens of hotel brands retake control of their online bookings by providing expert PPC hotel services. Through targeted advertising and enticing content creation, we know how to make sure your hotel appears at the top of Google’s search result pages. And, we know how to maximise your conversion rates.

If you want to learn the ins and outs of pay per click advertising for hotels, how it can significantly increase your direct revenue, and reduce your reliance on the OTAs, sign up to gain access to our library of resources. Or, give us a call for more information and to find out how we can help.

GET IN TOUCH

Super-power your direct revenue!

We're here to help our hotel partners take back control of their sales channels - we’re
happy to discuss your requirements and explore how we can increase your revenue.

  • This field is for validation purposes and should be left unchanged.