Performance Strategy (PPC)

Drive cost-effective, qualified traffic to your website and convert those visitors into guests! A high-performance digital marketing strategy will deliver a quantified return on investment and drive growth at your hotel.

High performing visibility in organic & paid search

Enhance your hotel brand’s online visibility with paid search channels that increase qualified, guest converting traffic to your website. In today’s digital environment, it’s key to have your hotel brand visible in paid search results. Otherwise competitors and OTAs can gain the upper hand and direct your traffic to their own websites, losing you business in a competitive market. Here are some of the main things to be considering:

  • PPC Campaign Setup
  • Performance Monitoring
  • Sales Budget Strategy
  • Clear ROI Reporting
  • Data Tracking
  • Campaign Optimisation

Results Driven

No fixed contract management, - tangible results per month

Our search engine marketing specialists have more than 14 years of experience in driving qualified traffic to direct sales websites. We convert web visitors into guests with high-performance digital marketing strategies that deliver a quantified return on investment.

Over 36M USD Room Sales
by Investing 5M USD

Ad-spend on Google, Bing and Facebook advertising for our hotels

Results started to appear quickly - the increase in direct bookings has made a substantial difference to our revenue.

Mali Resorts Thailand

We used Placeworks for our new hotel website design, data tracking & PPC strategy, very happy working with their team. They are professional and very responsive. Highly recommended!

Santiburi Samui

High return on  investment
paid advertising with measurable
business results

Our modern, data-driven hospitality partners rely on tangible, measurable business results on their advertising spends.

  • 0% Increase in Website Traffic
  • 0% Increase in IBE Conversions
  • 0:0 Return on Ad Spend
  • 0% Increase in Direct Revenue
  • Google Display Banners
  • GDN & Remarketing
  • Live Dashboard
  • Monthly Optimisation
  • Google Tag Manager
  • Quarterly Google Banner Refresh
  • Monthlu Meeting
  • Keyword research
  • Service / Product Selection
  • Determine Goals - Cost Per Click (CPC)
  • Create multiple Ads for each ad group
  • Writing Ad Headlines
  • Writing Ad Description
  • Sitelink Extensions
  • Callout Extension
  • Recommendations for Landing Page amendments or creation
  • Installation of Google Tag Manager & Setting-up tracking codes
  • Google Display Banner creation
  • Audience and insights research
  • Define Goals - Cost Per Click (CPC), Cost Per Impressions (CPM),
  • Cost Per Acquisition (CPA)


Optimising your

Protecting your brand with paid advertising is a cost-effective way to combat OTAs and make sure you’re being found by guests most likely to convert. Managing your Google and Bing PPC campaigns effectively will ensure your paid advertising is bringing you the best return.

  • Campaign Setup and Optimisation
  • Return on Investment Reporting via Digital Dashboard
  • Budget Strategy, Optimisation & Reporting
Pay Per Click (PPC) Marketing

Quantify your performance with visual key metrics

We give your hotel marketing staff the data insights they need to accurately plan, adjust and execute their sales strategy effectively. Our custom Placeworks dashboard presents data in a clear and easily digestible format, giving you the insight to see where your budget is being used effectively – and where it’s not.

  • Cost Per Booking
  • Real-Time Data
  • Visualise Key Metrics
  • Optimise Sales Budgets
  • Reduce Reliance on OTAs
  • Streamline Sales Expenses

Monthly Management
& Reporting

Managing the performance of your digital ad spend is a daily task undertaken by our dedicated PPC team. Your agency partner project manager will report detailed and data driven performance reviews every month, and you’re free to schedule calls and meets with us anytime.

Daily Account Manager Access

  • Monitor Monthly Search Terms
  • Negative Keywords – Removing keywords from campaigns
  • Activate / Deactivate the campaigns/ad-groups
  • Allocation of Budget
  • Monitor budget usage
  • Monitor A/B testing
  • Monitor Impressions, Click through Rate (CTR), Conversions
  • Monitor & Improve CPA ( Cost Per Acquisition )
  • Internal campaign meetings
  • Report on monthly activity and results
  • Forecast current and increased spend levels
  • Discuss completed improvements
  • Tweak campaigns set-up
  • Deliver monthly reports

Service Details

Please click below to contact us for
technical specifications and pricing

We would be happy to discuss your requirements in more detail



Musings, advice and the latest agency happenings from our experience in the field.

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If you want to stop relying on the OTAs for hotel bookings, you need to pay attention to pay per click advertising for hotels. The reality is – the OTAs often steal the top positions of Google’s Sponsored Results, which drives potential guests to their website instead of yours. Fortunately, you can stay on top of the latest trends and tricks to beat the OTAs in PPC advertising by signing up to our newsletter.

We’ve helped dozens of hotel brands retake control of their online bookings by providing expert PPC hotel services. Through targeted advertising and enticing content creation, we know how to make sure your hotel appears at the top of Google’s search result pages. And, we know how to maximise your conversion rates.

If you want to learn the ins and outs of pay per click advertising for hotels, how it can significantly increase your direct revenue, and reduce your reliance on the OTAs, sign up to gain access to our library of resources. Or, give us a call for more information and to find out how we can help.


Super-power your direct revenue!

We're here to help our hotel partners take back control of their sales channels - we’re
happy to discuss your requirements and explore how we can increase your revenue.

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