Beautifully striking & high performing direct platforms

All our projects are custom-designed by our talented web designers and expertly executed using cutting-edge web development technologies. Our web development focuses, combined with accurate data tracking, Google services, and SEO (search engine optimization) plus lightning speed, hassle-free server management, and the WordPress CMS for easy content updates, ensures the final deliverable is a high-performance direct booking platform that will measurably increase your direct revenue.

  • Custom Website Design
  • High Converting UX Strategy
  • Super Speed Optimized
  • Fully Mobile Responsive
  • WordPress Content Management
  • Search Engine Ready

Stunning custom websites that convert guests

The Adventure of Innovation

Our hotel website design methodology ensures every hotel website is beautifully crafted down to the finest detail to reflect every aspect of your hotel property. We hand craft our projects making sure all the elements work together seamlessly, engaging your guests and encouraging them over the booking threshold.

Conversion-focused, high performance sales vehicles

Let us take the effort out of your conversions. We'll craft you a hotel website that is filled with engaging content and made easy to navigate so that guests can quickly find the information they need. A dedicated web designer and web developer will make sure guests can book from your hotel website with confidence while maximizing your revenue with cross-selling opportunities at critical call-to-action points.

The online hub of your direct strategy

A great hotel web design and seamless e-commerce experience can super-charge your luxury hotel to generate sales. However, a hotel website design is only as good as how well your property’s website converts casual browsers to paying guests. We consider not only the look of a hotel website’s homepage, but also design elements, navigation, load speed, and other performance characteristics that can significantly impact the user experience and lead them seamlessly into a booking decision.

  • Mobile First & Cross Platform Optimized
  • Leading-edge & Future Proof Technologies
  • Our Web Developers Ensure Your Site Stays Up And Running
  • Custom Designed by an Expert Web Designer

WordPress, the modern hoteliers choice CMS

There is no need in today’s modern digital environment to pay for expensive custom CMS’s, which was a popular money-spinner for agencies years ago. For hotel websites big and small, WordPress is the ideal choice, it’s flexible, super efficient and Google friendly (along with other search engines), with a clean, easy to manage back-end and beautiful front-end.

  • Smart, Efficient & Affordable Front End Development
  • Versatile Plugins for Customizations
  • Easy to maintain In-House By Your Web Developer
  • Future Proof Your Direct Sales channel
  • Google Search Friendly Website Design

Effective Direct Sales Platforms

Our modern, data-driven hospitality partners rely on our web design expertise to generate tangible, measurable business results.

Increase in Website Traffic

Watch visits to your hotel website soar. Thanks to a carefully crafted combination of Google integration, Search Engine Optimization (SEO), fast loading speeds, and modern, flexible design that looks great on every device, you’ll see a notable boost in traffic.

Increase in IBE Conversions

Online audiences become real-life guests with fully integrated, smooth and seamless Internet Booking Engine (IBE) systems. With expertly designed navigation for your rooms and package pages, web visitors convert in greater numbers, filling your property.

Increase in Page Views

More visibility, more brand familiarity. Eye-catching design that showcases your hotel’s assets and artfully crafted navigation to keep audiences engaged and clicking boosts your page views, increasing the likelihood of conversions and repeat visits.

Increase in Direct Revenue

When your hotel website competes with OTRs, guests book direct. We make it simple and stress-free for users to find the information they need to convert, and guide the booking process with compelling UX, generating higher direct revenue for you.

What our clients say

Mobile first designs for optimized bookings


Although working primarily with hospitality, our team are well versed and experienced across a wide variety of sub-sectors.


Weddings, Spas, Meetings
& Events Websites

Whether it’s a dedicated wedding website to wow brides-to-be, a showcase of your hotels stunning spa or details of your meeting room facilities, a digital platform to drive direct sales is an integral element of your marketing strategy.


Food, Beverage &
Restaurant Websites

Showcase your F&B outlets with a custom designed website and to increase guest and local booking reservations. Integrated with the latest digital platforms and Google friendly for optimized booking performance and local reach.


Corporate Group &
Property Development

Showcase your hotel’s properties, partners, investor relations and company information with a professional, modern website design that reflects the nature of your organisation, communicates your corporate message and conveys your brand identity.


Destinations, Travel &
Lifestyle Websites

We service property developers, architects, interior designers, destination managers and brand strategists with their digital requirements, online support and technical needs to ensure their services and brands are represented online correctly with high level performance.

Frequently Asked

What kind of websites can Placeworks help with?

While hotels are our specialty, Placeworks can elevate websites for all types of businesses including restaurants, wedding venues, commercial spaces, boutique hotels, dispensaries, storefronts, and more. Our custom designs and development expertise help showcase the unique value of your company online. Contact us to discuss how we can make your website shine.

How can Placeworks help me improve my hotel website design?

Placeworks can help improve your hotel website design in several key ways. We conduct website audits to identify areas for enhancement. Our designers create visually appealing, user-friendly websites. We develop custom booking engines to integrate with your site. And we utilize search engine optimization and social media marketing to promote your new website. Our goal is to craft the best hotel website design for your brand to maximize direct bookings.

How can a hotel website increase direct bookings?

A well-designed hotel website encourages direct bookings by providing an intuitive, informative experience. This includes seamless booking functionality and comprehensive details on amenities, services, and the surrounding area. Effective email and social media marketing further drive site traffic and conversions. The result is more control and increased revenues.

What are the benefits of having a luxury hotel website?

A tailored luxury hotel website offers numerous benefits. It creates a polished first impression that attracts high-end clientele. You can showcase unique property highlights and amenities to appeal to discerning guests. A direct booking engine empowers you to increase profits. And personalized marketing content reinforces your brand identity. An elevated site reflects your elevated hospitality.

What are some of the challenges of designing a hotel website?

Designing an effective hotel website involves some key considerations. You want visuals that reflect your distinctive brand aesthetic. You also want to ensure that content is optimized for speed so users are never frustrated with their browsing experience. Site navigation should be intuitive for users to easily find information. Mobile optimization is a must as travel bookings shift to phones and tablets. And compelling content engages visitors while communicating your property's offerings. Our designers adeptly bring these elements together into a refined site.

What are some of the features that should be included on a hotel website?

Core hotel website features should include a fast and visually pleasing design, easy to understand navigation, extensive info on amenities/services, abundant photos/videos showcasing your property, a news/blog section, contact forms for guest inquiries, and a direct booking engine. This provides the complete experience today's travelers expect. Additional features like interactive maps, social integration, and special offers can further enhance the site.

How much does it cost to create a hotel website?

Hotel website costs vary based on size, features, and customization needs. Placeworks offers flexible pricing options to suit different budgets. We're happy to provide a cost estimate based on the specific elements you want for your site. Our goal is creating value through an optimal website at a fair price.

What are some design examples of a good hotel website?

Effective hotel website designs blend visual appeal, usability and informative content. Examples include eye-catching photos/videos, intuitive navigation, responsive layouts, and clear calls-to-action. Check out our portfolio of past hotel website projects showcasing our knack for balancing aesthetics and functionality. We bring the same strategic design approach to every client website.


Musings, advice and the latest agency happenings from our experience in the field.

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Let's Talk

We're here to help our hotel partners take back control of their sales channels - we’re
happy to discuss your requirements and explore how we can increase your revenue.

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