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S Hotels & Resorts
BACKGROUND
A unique portfolio of properties in desirable global destinations
S Hotels & Resorts, a subsidiary of Singha Estate Public Company Limited, is a new era Thai-inspired personalized hospitality brand that caters to upscale travelers with an independent spirit.
S Hotels & Resorts (SHR) operates 39 hotels with a total of 4,647 guest rooms in fantastic destinations that include The Maldives, Fiji, Mauritius, The United Kingdom and Thailand, all of which attract a wealth of tourists from around the world. S Hotels & Resorts is a premier international hospitality company that manages hotels, resorts and investments in a diverse range of global locations.
STRATEGY
Meeting market demands with diversified lifestyle assets
When SHR became a PLC in 2019, they needed a new brand strategy and digital makeover that reflected their forward-thinking company vision – a company setting new standards for the quality of leisure and lifestyle, based upon a philosophy of sustainable development and benefits for the local community.
To that end, Placeworks created a new online presence for corporate investor relations with a professional lifestyle/corporate identity combined with a modern approach to UX, search engine optimisation, technical support and maintenance, which was integral in supporting SHR’s ambitious pipeline properties as well as its existing portfolio of luxury properties.
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