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SAii Lagoon Maldives
BACKGROUND
Set your course & discover the wonders of SAii Lagoon
Our continued partnership with SAii Lagoon Maldives to develop and communicate their luxury lifestyle brand, website and marketing communications has been an ongoing success since launch in 2018. We developed a concept that reflected the original and inspiring new resort for feat-seeking wanderers from around the globe.
The newest edition to the fantastic array of luxury bare-foot resorts in the Maldives, this unique experience offers 200+ spacious guestrooms, beach villas and overwater villas. SAii Lagoon connects directly to The Marina @ CROSSROADS Maldives, a fantastic new destination that includes a collection of restaurants and bars, retail outlets, events halls, leisure activities, a marina and so much more. SAii Lagoon is a Curio Collection by Hilton project by Singha Estate.
STRATEGY
Launching a unique digital guest experience
Placeworks came on board in mid-2017. Our task: to create eye-grabbing artwork and develop a unique digital experience as the property prepared for launch in the first quarter of 2018. After the initial design phase, we developed a brand concept that would transform the website into a truly unique user-orientated journey. We then developed the project into an SEO friendly, super-speed CMS ready for the marketing team to optimise the guest booking experience.
Thanks to the success of the SAii Lagoon Maldives project, we’ve maintained an ongoing partnership with the resort, providing daily updates and reporting, technical support and artwork. We’ve also contributed to the success of the Crossroads Marina project.
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