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Shanghai Mansion
BACKGROUND
Bangkok’s historic past and electric present converge
Chinatown’s best known, award-winning boutique hotel. Delve into the city’s heritage and discover its decadent and fanciful character whilst staying at one of Bangkok’s most revered period properties.
As soon as you cross the bridge into Shanghai Mansion, you enter a magnificent Shanghai 1930s-style heritage property with an array of modern comforts. From the live jazz-music and Chinese fusion culinary delights served at Red Rose Restaurant that opens right out onto the famous Yaowarat Road, to an oasis of tranquility resplendent throughout this award-winning boutique hotel, Shanghai Mansion provides the perfect combination of serenity and luxury.
STRATEGY
Boundless energy, nostalgia and charismatic deliverables
When approached by Shanghai Mansion to produce a digital makeover that reflected the wonderful heritage, interiors, architecture and charismatic nostalgia of such an iconic hotel, our creative team relished the task of answering the brief with something equally as special.
Our priority was to take a practical, modern, user-oriented approach to develop a high performance direct sales platform with a seamless user experience. Our creatives and technical team combined this with unique, stunning visuals and awe-inspiring artwork to deliver a final project that has delivered impressive booking conversion statistics year after year.
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