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VELA360 Hotels
Enriching your travel experience one moment at a time
A beautifully clean and elegant project – the right balance between quality and affordability, providing a digital platform for VELA guests to explore their wonderful destinations and experiences.
VELA360 is a Thai regional hotel group striving to be their guests’ local host at every destination. Their distinctive hotel experiences are designed to capture the spirit of the stories we adore, pique their guests’ curiosity and provide optimal comfort throughout their stay. A truly creative and local travel experience for intrepid travellers.
STRATEGY
The right balance between quality and affordability
VELA360 approached Placeworks to partner with them on their new venture – to reimagine their brand for a new type of traveller. We took an intelligent and modern approach to branding that reflected their service standards, cleanliness, comfort and creative interiors while communicating value, off-beat destinations and local experiences. The result was a seamless and no-fuss digital experience that has improved digital performance for the group’s six properties.
Our services began with brand consultation and creative development, UX and website design and development, digital support, data tracking, PPC management and general maintenance. The results have shown remarkable improvements in direct sales revenue.
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